Saks Fifth Avenue in New York hosted the first Baileys Treat Bar. This pop-up experiential space invited guests to treat themselves to Baileys – the ultimate adult indulgence. An interactive experience reinventing the bar with a bakery meets cocktail lounge fusion. The event was part of a global repositioning of Baileys as the most decadent adult treat, a place where you can literally – Have your cake and drink it too!
The concept also included adaptations for the European market for small scale experiences. We provided the Baileys Treat Stop toolkit for the execution of a variety of activations including a trike, digital and OOH advertising, menus and event booths.
Concept sketches for the Baileys Treat Bar.