Hallets Point

The Solution: This identity was designed for Halletts Point, a prime waterfront development located in Astoria. Set to be transformed into a vibrant, living community, the project needed a suite of collateral full of life to spark local interest. The use of bold watercolor serves as a visual link to the surrounding landscape. The set of adaptable iconography creates a quirky visual language and is interchangeable dependent on the needs of the collateral.