Children’s Book

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The Brief: Family Planning Queensland required the
illustration and design of a children’s book,
the first of its
kind in Australia to teach children about sexual health, using
correct anatomical words
for male and female body parts.
The Solution: The strong visual appeal of this book, conveyed
through bold colour, texture and friendly characters, allowed
it to become a welcome educational tool for parents. Target-specific
devices were used
to retain the attention of readers including hat
changes on the main character throughout. The book has been
hugely successful for FPQ, now a best seller with over 40,000
copies sold nationally.
SILVER Brisbane Advertising & Design Awards – Illustration
SILVER Brisbane Advertising & Design Awards – Design
WINNER – Child Protection Week Award 2007
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