The Brief: The client wanted a unique name and a contemporary brand that told a story to launch a new range of tea to be sold to wholesalers and retailers and gain significant market share.
The Solution: The name 1559 relates to the year in which the European Giambattista Ramusio is noted in history for documenting the healthy lives of Asians to their tea drinking. The name was a perfect fit adding a personal connection for the Italian and Asian heritage of the company’s owners. Each tea label contains another date which relates to the history of that particular brew. Once packed and labelled, each bag is authenticated with a hand stamped logo on the front.
Silver Brisbane Advertising and Design Award – Packaging
Silver Brisbane Advertising and Design Award – Website