The Brief: NJOY embarked on an unprecedented collaboration with the industry’s top 5 vape juice creators. To launch this series of 5th generation flavours, the client wanted to create a brand distinctly different from their current portfolio and to promote the artistry behind these world class e-liquids.
The Solution: The Artist Collection packaging is designed to emulate a plinth in an art gallery placing the artist on a pedestal. Each liquid box features the portrait of it’s creator in colours synonymous with the products flavour notes. As the lid is removed, a story unfolds across every facet of the box creating a completely hedonistic experience from beginning to end.