Artist Collection

 

Artist Collection_je_v1-05Artist Collection_je_v1-03AC-Image-07-AC-Paint-Spot
Artist Collection_je_v1-06-06SH_Web_Njoy-Artist-Collection_artists-01



 

The Brief: NJOY embarked on an unprecedented collaboration with the industry’s top 5 vape juice creators. To launch this series of 5th generation flavours, the client wanted to create a brand distinctly different from their current portfolio and to promote the artistry behind these world class e-liquids.

The Solution:  The Artist Collection packaging is designed to emulate a plinth in an art gallery placing the artist on a pedestal. Each liquid box features the portrait of it’s creator in colours synonymous with the products flavour notes. As the lid is removed, a story unfolds across every facet of the box creating a completely hedonistic experience from beginning to end.