The Brief: Shop owners Heidi and Steve wanted an
identity which captured the essence of the home ware
and gift labels they intended to stock. Heidi was a very
particular buyer with an amazing eye for eclectic pieces.
The Solution: “The art of discovery” = Espial, this was
the perfect name for the store. The corporate identity
offered flexibility with the color palette that would change
as the stock palette changed. The business card emulates
a spy hole which is the constant theme across all
applications. The glass shop front decals are so eye catching
that customers drive into the complex just to get a closer look.