Halletts Point

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The Solution: This identity was designed for Halletts Point, a prime water front development located in Astoria. Set to be transformed into a vibrant, living community, the project needed
a suite of collateral full of life to spark local interest. The use of bold water colour serves as a visual link to the surrounding landscape. The set of adaptable iconography creates a quirky visual language,
and is interchangeable dependent on the needs of the collateral.