123 William

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The Brief:
 The brief was simple, the broker urgently needed to attract tenants to a very non-descript yet functional building in an amazing location.

The Solution:  Leveraging off the street name William, I gave the building a personality launching the “I am William” campaign. The prefix of ‘I am’ allowed me to tell the story of the building as if you were getting to know it as a person. The black and white color palette was chose to convey the ‘no nonsense’ honesty of the space. The broker leased the vacant floors in record time.