IQ

IQ_1IQ_3

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The Brief: International Quarterback were looking to
modernize their brand while still retaining the brand
equity of an existing logo.
IQ’s vision was to reposition
themselves as the market leaders in talent management.

The Solution: The existing logo was given a subtle makeover
and a new color palette of black
and gold provided a level
of sophistication to the brand. A UV varnish pattern of dots
were featured
on the entire range adding dimension to this
sleek suite.
Collateral Produced: Logo refinement, letterhead,
greeting card, with compliments slip, business cards,
notepaper, envelope stickers, website, e-commerce
templates, email signature and talent model card.
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