The Brief: International Quarterback were looking to
modernize their brand while still retaining the brand
equity of an existing logo. IQ’s vision was to reposition
themselves as the market leaders in talent management.
and a new color palette of black and gold provided a level
of sophistication to the brand. A UV varnish pattern of dots
were featured on the entire range adding dimension to this
greeting card, with compliments slip, business cards,
notepaper, envelope stickers, website, e-commerce
templates, email signature and talent model card.