The Brief: To celebrate the opening of their Fortitude Valley showroom, Lexus of Brisbane were hosting a VIP event for their top clients. They wanted an invitation that exuded luxury and opulence.
The Solution: Moving away from the traditional paper invitation, I sourced black napkins and embroidered the invitation details in gold stitching and white napkins were screen printed with black. Each invite was personalized, boxed and hand delivered by the Lexus Concierge.
The Result: The client was inundated with compliments on the invitations and the event received record attendance of key clients for a Lexus opening.