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The Brief: A team of health care experts devised a predictive analytics tool to provide a more accurate way to select healthcare than any other tool on the market. The client needed the brand to build trust and reduce the confusion on how health plans work and allows users to make the right selection.

The Solution:  Picwell the owl was designed to function as a friendly guide across all touch points. His traffic light color palette references the rating system of each plan. The branding elements were applied to the design of the user interface as well as the B2B website and stationery range.