Sheets On The Line

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The Brief: To design a logo for an organic bedlinen online store.

The Solution: After meeting with the client, I wanted to visually represent the idea of “peaceful sleep”. The brand mark at first glance appears as sheets blowing in the wind on a clothes line,
but look closer, a white dove in full flight takes the form of the white sheets. The range was printed in white ink on box board to reflect the pristine yet organic properties of the range.

WINNER Gold Brisbane Advertising & Design Awards 2012
RUNNER UP Best of Show