Tipshop

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The Brief: To make the Tip Shop top of mind for pre-loved goods.

The Solution: From the idea “One man’s trash is another man’s treasure” and to connect with a broad target audience, I brought to life four whimsical personalities: The Collector, The Artist, The Bargain Hunter and The Outdoor Enthusiast. The characters appeared on billboards, bus shelter signs and advertisements in local publications. The client was over the moon with the success of this campaign for Brisbane City Council’s Tip Shop.